Issue #4: March 2025 Newsletter

Pentify Insights: Kicking Off 2025 with Impact

Welcome to the fourth edition of the Pentify Insights newsletter – and what a start to the year it has been!

We’ve been working with a diverse range of clients across property development, steel manufacturing, car manufacturing, and marketing, delivering tailored solutions to help them maximise the value of their data. This has included developing fit-for-purpose data strategies, providing Business Intelligence self-service training, and establishing Pentify’s very own Data-as-a-Service for our clients - enabling them to derive actionable insights to build scalable, data-driven businesses.

A highlight for the start of the year was the release of our whitepaper in collaboration with BetaShares, providing insights for financial planners on leveraging data in Xplan. If you haven’t seen it yet, be sure to check it out! Harnessing the power of data and analytics in X-Plan for advice firms

With such a strong start to the year, we are excited for what’s ahead. If you are looking to unlock the full potential of your data, let’s chat!

We hope you enjoy edition #4.

Musings: Data as a Strategic Advantage – Beyond Just Reporting

For many businesses, data is still seen as something reactive used to generate reports and track past performance. But data is much more powerful when used as a strategic advantage rather than just a reporting tool.

So how can businesses move beyond traditional reporting to leverage data for growth and innovation?

1. Proactive Decision-Making

Instead of looking at historical reports, businesses should use predictive analytics to anticipate trends, mitigate risks, and seize opportunities before they arise. Whether it’s forecasting demand, identifying customer churn, or optimising pricing, data-driven decisions should shape strategy, not just reflect it.

2. Data Monetisation

Your business generates data every day—but are you leveraging it beyond internal insights? Many companies are discovering ways to monetise their data assets, whether through partnerships, industry benchmarks, or even offering data-driven services to customers.

3. Automating & Embedding Insights

Data should be embedded into business workflows, not just stored in dashboards. Through automated decisioning, companies can reduce manual work, improve efficiency, and drive real-time responsiveness. Think AI-powered pricing models, automated fraud detection, or real-time supply chain adjustments.

SMBs that embrace data as a strategic asset rather than just a reporting function will position themselves for competitive advantage. The question is—are you ready to take that next step? If so, we’re here to help.

By the numbers

1 – The growth in the Pentify Insights family members with the arrival of baby Oscar James Clements

80 – The percentage of business leaders looking to adopt AI technologies as a priority in 2025. Is your business properly equipped?

870 – the average minutes per month saved by DaaS clients through automation of key reports

Data in the news

Some things you may have missed

Australia’s AI-driven business transformation accelerates – AI adoption in Australia is reshaping industries, from finance and healthcare to agriculture and education. The AI market in Australia is expected to exceed AUD 3 billion by 2025, with over 60% of businesses planning to integrate AI-driven solutions. In healthcare, AI is streamlining diagnostics and telehealth services, while in agriculture, AI-powered drones and sensors are optimising crop management.

Businesses are increasingly using data marketplaces and AI-driven insights to exchange valuable information without exposing raw data. Industries like finance and telecom are enhancing customer intelligence through external data partnerships while maintaining strict privacy controls. Data collaboration and monetisation are becoming mainstream as companies recognise the competitive advantage of leveraging shared insights for smarter decision-making.

In brief

2025!

Looking ahead to 2025, we’re excited about the role data can play in helping businesses unlock new opportunities and drive growth. With this year set to be even bigger and better, we are committed to providing you with insights that help you leverage data as a strategic asset in the year ahead, and beyond.