About us
A senior data team, without the overhead.
Pentify is a fractional data team. We bring the strategy, engineering and analytics skills of a full in-house function, and plug in at the level you need: a single project, an extension of your team, or your entire data capability.
We work with scale-ups and established mid-sized businesses that need serious data capability without building a large internal team. The result is data leadership trusts, reporting that runs itself, and decisions made on evidence.
How we engage
Your data team, at the size you need
Scale us up or down as your priorities change, without the cost and lead time of hiring.
A defined piece of work
A scoped build with a clear outcome, such as a warehouse, a tracking overhaul, a migration or an attribution model.
An extension of your team
We work alongside your people on an ongoing basis, adding senior data skills where your team needs them.
Your entire data function
We run your data end to end on a monthly plan: pipelines, models, dashboards and support.
Our team
The people you'll work with
Nick Wright
Director and Co-founder
With a passion for business strategy and transformation service delivery, Nick has over 14 years' experience across management consulting (Accenture and Deloitte) and financial services, where he has successfully delivered impactful results for clients.
Nick holds an Executive MBA from RMIT University and a Bachelor of Arts from Monash University.
nick@pentifyinsights.com
Lachlan Sellar
Principal Consultant
Lachlan has over ten years' experience working across enterprise and mid-market brands in a variety of transformation and digital roles, on both the brand and consultancy side.
He specialises in the use of data across marketing technologies, and in helping organisations grow through data-driven strategies.
lachlan@pentifyinsights.comSee where your data stands
Take our data maturity assessment for an honest snapshot of where you are today and what to tackle first.